Apartments.com Experiences Record-Breaking Growth and Secures Dominant Position in the Multi-Housing Industry through Thought Leadership and Product Innovation
(CHICAGO) July 14, 2008 – Today Apartments.com celebrates its 10 year anniversary as the premier online rentals resource. A Web-based company that survived the Dot.com bust and prospered during the housing boom, Apartments.com attributes its success to offering renters one of the nation’s most comprehensive and vivid online databases of more than three million apartment units from managed communities, private landlords and newspaper classifieds. With access to real-time rent, streaming apartment video walk-through demonstrations, professional photography and floorplans, Apartments.com is able to provide a reliable resource for renters while delivering qualified leads to its advertisers. Additionally, Apartments.com reaches renters across the Web, creating easy access to its listings through strategic partnerships with newspapers and some of the nation’s most prominent Web sites. As a result of annual record-breaking traffic to the Web site, Apartments.com marks its 10th anniversary with a cumulative total of more than 300 million unique visitors to the Web site and nearly 60 million leads to advertisers.
“Moving is often a stressful process for renters,” said Kevin Doyle, senior vice president and general manager, Apartments.com. “Over the past decade, Apartments.com has taken great pride in making this time easier by offering a Web site that seamlessly connects renters to millions of apartments from across the country. Not only are renters able to make informed moving decisions through the sheer depth and breadth of our listings, but our advertisers also reap the benefits of a lower cost to sign a lease by the qualified traffic we send to their front doors.”
By partnering with more than 10,000 newspapers and strategic partner Web sites, Apartments.com creates new avenues for renters to access its listings while elevating advertiser exposure. Currently, Apartments.com is the exclusive provider of apartment listings to more than 150 newspapers around the country and has secured partnerships with some of the most popular online destinations including AOL Real Estate, MySpace, Univision.com and Yahoo! Real Estate.
New online trends have reinvented the way that renters access information online. Apartments.com continually incorporates the most relevant means to reach renters and thereby drive leads to advertisers. Just in time for its 10th anniversary, Apartments.com launched two new ways for renters to view apartment information—Apartments.com Anywhere mobile solutions and Walk Through Video.
Walk Through Video allows renters to walk-through an apartment from the convenience of their computer. Unlike other Internet Listing Service (ILS) products, the Apartments.com Walk Through Video product brings listings to life by taking renters on a video tour inside of the apartment and community common areas, delivering the multimedia experience that renters demand.
Apartments.com Anywhere mobile solutions allow renters to access the full database of Apartments.com listings on the go with three products—Text4Info, Apartments.com Mobile Web and Send2Phone. As the only ILS to offer a mobile optimized Website, Apartments.com can now connect renters with apartment listings anytime and anywhere.
Apartments.com is owned by Chicago-based Classified Ventures, LLC, a national and local online service for e-commerce opportunities in various classified advertising marketplaces that build upon the capabilities and local expertise of its national affiliate network. Classified Ventures is owned by five leading media companies Belo Corp., Gannett Co., Inc., The McClatchy Company, Tribune Company and the Washington Post Company.