As the First National Internet Listing Service to Offer Live Chat, Apartments.com Seamlessly Connects Its Advertisers with Renters Interested in Living at Their Apartment Community
CHICAGO (June 26, 2010)– Apartments.com today announced a partnership with Contact At Once!, a leading provider of live chat software and presence-aware networks, making it the first Internet Listing Service to launch live chat for apartment communities advertising on the website. By providing a new and convenient way for renters to contact the apartment community, leasing professionals can instantly answer questions, verify apartment availability and book appointments for community tours directly from their Apartments.com listing.
“We are booking appointments with renters faster through Apartments.com live chat than the phone,” said John Slattery, assistant director of marketing of Weinstein Properties. “Prospective renters want instant access to the leasing office during their apartment search and live chat makes this possible. The days of renters submitting online guest cards and waiting for an email response are becoming a thing of the past.”
While many renters are choosing to contact the leasing office through live chat on Apartments.com, this new method of communicating is not replacing the number of phone calls and emails being received by the apartment community. Instead, Chris Brown, vice president of product management at Apartments.com, believes live chat is encouraging a new kind of conversation between the renter and apartment community that otherwise might not have occurred.
“Renters who are talking to the leasing office using live chat want a different experience,” said Brown, who noted a 20 percent increase in leads for Apartments.com communities using chat. “In the past, this renter may have decided against contacting the leasing office because they felt reluctant to pick up the phone or send an email. Faced with this new real-time communication option to get their questions answered in a manner they prefer, we are able to send additional renters to the communities advertising on our site.”
The ContactAtOnce! live chat software tracks all conversations, providing communities with complete transcripts and allowing them to measure the effectiveness of online chat.
Apartments.com partnered with Contact At Once! to bring the live chat product to Platinum package advertisers at no additional cost. This new addition of live chat will be rolled out throughout 2010. Professionally managed apartment communities interested in learning more about live chat are encouraged to contact Apartments.com at (888) 658-RENT or firstname.lastname@example.org.
About Live Chat Software Provider Contact At Once!, LLC:
Contact At Once! provides the most widely deployed live chat software and operates the largest presence-aware networks for the automotive, apartment, and real estate industries with over 10,000 active users. Adding ContactAtOnce! live chat software to a website typically improves the conversion of website lookers into conversations and appointments by at least 25%. The presence-aware networks powered by ContactAtOnce! connect businesses to the media websites on which they advertise, increasing the effectiveness of online ads while providing consumers with a better online experience. Contact At Once! is headquartered in Atlanta and more information can be found at www.contactatonce.com/for-apartments.