Apartments.com Powers National Apartment Listings for the Number One Spanish-Language Website Among U.S. Hispanics; Raising Profile in Major Rental Market
(CHICAGO) June 2, 2008 – Apartments.com, the leading online apartment search resource, today announced its exclusive partnership with Univision.com, the number one most-visited Spanish-language website among U.S. Hispanics(1). As part of this partnership, Apartments.com will provide Univision.com users with complete access to more than 16,000 apartment communities nationwide.
Minority renter households have grown remarkably over the last 10 years. From 1995 to 2005, this segment of renters has increased by more than 40 percent and is projected to reach 50 percent of all renter households by 2015. Hispanics will account for more than 50 percent of the growth(2).
“Our partnership with Univision.com is paramount to connecting with Hispanic renters,” said Kevin Doyle, senior vice president and general manager of Apartments.com. “With roughly one out of two Hispanics online and half of them renting, Apartments.com now has a far-reaching platform to provide this vast audience with a user-friendly and robust tool to seamlessly conduct their apartment search online.”
Univision.com users can easily search Apartments.com listings from a variety of access points on the website, including keywords: alquilar apartamentos (rent apartments), exclusive placement within the “Casa” (House) and “Alquilar” (Rent) sections, home page links found under “Servicios” (Services) and direct links from Univision.com’s local websites.
“Univision.com continues to partner with industry leaders such as Apartments.com to provide our users the best tools and services,” said Cesar Conde, executive vice president, chief strategy officer of Univision Communications Inc.
Over the past seven years, Univision.com continues to be the most-visited Spanish-language website among US Hispanics, (1) and currently reaches more than 17 million unique browsers on average per month(3). Earlier this month, Univision.com released a study by Forrester Research that found it was the most-visited Spanish-language portal(1) for the seventh consecutive year(4).
1. 2008 – Forrester Research Custom Study
2. The State of the Nation’s Housing; Rental Demand Changes, 2007
3. Univision.com Worldwide Traffic Analytics, MRC Accredited, Jan – Apr 2008
4. Forrester Research Custom Study, 2008, fielded in 2007; Simmons Custom Study, 2006; Nielsen
About Univision Online, Inc
Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates Univision Online, Inc., the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and Univision Móvil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, visit www.univision.net.