In Response to Growing Demand, Leading Online Rental Resource Delivers Apartment Listings in the Multimedia Format Renters Prefer on Their Favorite Online Video Destination
CHICAGO (November 1, 2012)— Apartments.com announces the launch of its YouTube™(1) brand channel today. Renters can now access all Apartments.com listings, including walk–through video tours of apartments, by visiting www.youtube.com/apartmentscom. YouTube is the second most used search engine next to Google, and more than 100 million Americans watched online videos on average each day last year, a 43 percent increase from the year before, according to comScore. As the first online rental resource to provide a map-based search on YouTube, Apartments.com allows apartment hunters to look for and interact with property videos directly on their favorite online video destination.
“We conducted third-party research, revealing apartment seekers prefer video tours focused on the interior of an apartment,” said Dick Burke, senior vice president and general manager of Apartments.com. “In fact, eight in 10 respondents indicated they would likely view a walk-through style video, which led to us the launch of walk-through videos on our website. By extending this sought-after content to YouTube, we are able to provide renters with the types of apartment videos they want on the same video platform they are primarily using to search.”
Apartment hunters can choose from a variety of options to begin their search on the Apartments.com YouTube channel, including by city and state, ZIP code, rent or number of bedrooms and bathrooms. Additionally, renters can view local information and nearby apartments and choose to view results in either a map or list view.
For socially savvy apartment seekers, there is also an option to seamlessly share real-time feedback during their apartment hunt through Facebook, Twitter or commenting directly on the Apartments.com YouTube channel.
Renters looking for more information on apartments may contact an apartment community directly from YouTube, or by viewing full apartment details on Apartments.com.
1. YouTube is a registered trademark of YouTube, LLC.