ApartmentHomeLiving.com Creates a Social Shopping Experience for Apartment Hunters
CHICAGO (August 19, 2010) – Finding a new place to live is one of life’s most important decisions, and many apartment hunters seek out the opinions of people they trust before signing a lease. In fact, according to a 2009 Gartner survey, the majority of Americans now consult “friends” or “followers” on social networks before making a purchase. In response to this desire for a social shopping environment, ApartmentHomeLiving.com has brought the full apartment search experience of their website to Facebook®, the most popular social media destination. Without leaving Facebook, renters can now shop for a place to live from millions of apartments from around the country while sharing the details of their search with their social network. By posting apartment listings to their Facebook profile and inviting “friends” to weigh in with feedback they can count on, renters can enter into their new rental agreement with confidence.
“It’s natural to want to share information about ourselves with people who care,” said Larry Cotter, general manager of ApartmentHomeLiving.com. “This behavior also holds true when shopping online, which is why we have extended the same apartment search experience we offer on ApartmentHomeLiving.com to Facebook. Unlike other rental resources on Facebook, users never need to leave the website to conduct their apartment search. Property overviews, complete with pricing, floorplans, videos, photos, contact information and more are all built and available within the Facebook platform.”
Renters hunting for their next apartment on Facebook are encourage to visit the ApartmentHomeLiving.com page (http://www.facebook.com/FindAFunPlace) and click the “Find a Place” tab to begin their apartment search. ApartmentHomeLiving.com Facebook users can search for an apartment by location and narrow results by floorplan and price range while receiving input from their Facebook network, as seen through insightful and valuable comments.
Facebook users who have questions regarding the renting and moving process can also access ApartmentHomeLiving.com local living guides, videos and articles for tips on finding a great place to live and settling in to their new surroundings. Through these rental resources and the added benefit of sharing apartment information with “friends,” ApartmentHomeLiving.com strives to help Facebook users streamline their apartment search.
Facebook® is a registered trademark of Facebook, Inc.