Whether Moving Cross Country or Down the Street, Renters Can Access All Apartments.com Listings from Their Mobile Phones
(CHICAGO) October 14, 2008 – More Americans are on the move. According to an Apartments.com national survey, 90 percent of renters said they will move this year.¹ Given the recent implosion of Wall Street felt around the country, this figure may increase as both renters and homeowners look for more affordable living options. To help alleviate the often stressful and emotional process of moving, Apartments.com has made its more than three million apartment listings from managed communities, private landlords and newspaper classifieds available to renters through any web-enabled mobile device. Renters may now find their next apartment from the palm of their hand.
Today almost 40 million people browse the Mobile Web, which is projected to grow 19 percent annually and reach more than 90 million by 2012.² To enhance a renter’s Web browsing experience, the Apartments.com website has been optimized for browsing on a mobile device, using Wireless Application Protocol (WAP) technology. Now renters can conduct a fully customizable search of all apartment listings on Apartments.com through a mobile phone. As the only Internet Listing Service (ILS) to offer a mobile optimized Web site, Apartments.com is reaching roughly half of mobile device owners—age 18 to 44—with phones equipped for Mobile Web browsing. ³
“In the mobile search environment, access to information is key,” said Chris Brown, vice president of product management, Apartments.com. “After taking into consideration multiple operating systems, mobile devices and carriers, Apartments.com has created a user-friendly experience for renters on the mobile web, delivering apartment listings, photos and detailed information through a rich data format conveniently accessible from any web-enabled mobile phone and carrier.”
In addition to Apartments.com Mobile Web, Apartments.com also offers renters a Send2Phone feature where renters can send information about an apartment listing from the Apartments.com Website to their mobile phones as a text message. Information on specific properties are sent to interested renters who click the Send2Phone link on the Property Details page of Apartments.com.
On-the-move renters looking for a new apartment can easily access the Apartments.com Website on their mobile phone by typing www.apartments.com into their Web browser.
1. Findings from Apartments.com national “What Renters Want” survey series, January 2008
2. The Kelsey Group (U. S. Mobile Advertising Forecast, 2007-2012, release September 2007)
3. InsightExpress Mobile A&U Research Study, July 2007