Campaign Illustrates How Apartments.com Empowers Its Advertisers to Become Everyday Superheroes Through Unmatched Exposure and Products Renters Demand
CHICAGO (June 25, 2009) – Flying into the Mandalay Bay Convention Center faster than a speeding bullet, Apartments.com announced today the launch of its new marketing campaign, “Your Most Powerful Partner” targeted to multifamily owners, investors and marketers. Debuting at the 2009 National Apartment Association (NAA) Conference and Exposition in Las Vegas, the campaign depicts how the exposure and products Apartments.com provides its advertisers turns them from mild-mannered to super-successful leasing professionals.
“Through an inspirational theme that turns every day leasing professionals into superheroes, the campaign reminds advertisers of the many benefits to partnering with Apartments.com,” said Kevin Doyle, senior vice president and general manager Aparments.com. “Despite the challenging economy, we’re committed to ensuring our advertisers continue to be heroic by adding exposure opportunities and first-class products that drive qualified renter traffic to their leasing office doors.”
As one of the most visited online destinations for renters in search of an apartment, Apartments.com has been providing its advertisers with a leading, cost-effective marketing solution for more than eleven years. Your Most Powerful Partner highlights the various ways Apartments.com continues to deliver its advertisers with highly qualified renter leads increasing their return on investment:
- Super Strength Distribution Network: With a distribution network of more than 1,000 Web sites, Apartments.com advertisers receive exposure to millions of renters beyond the primary Apartments.com Web site. The Apartments.com distribution network includes Yahoo! Real Estate, AOL Real Estate, MySpace, Univision, HotPads, Apartment Home Living, more than 120 newspaper Web sites and more. All Apartments.com advertisers are featured on partner sites at no additional charge.
- Product Innovation: Extraordinary products showcase apartment homes and provide renters with multiple ways to view information and contact apartment communities. Most recent innovations include: “Walk Through Video,” a first of its kind online video solution, gives renters tours of actual apartments providing them with a unique perspective of an apartment’s interior. “Apartments.com Anywhere” allows renters to access apartment information from their mobile phone with user-friendly, on-the-go mobile solutions.
- Empowering Communication Resource: Apartments.com “MyMedia,” also launching at NAA, gives advertisers the power to increase closing ratios and retention rates with an easy-to-use marketing and communication tool. “MyMedia” subscribers can communicate with rental prospects and current residents with professionally designed, customizable digital brochures, flyers, articles, notices, newsletters, videos and more – saving valuable time and money.
NAA tradeshow attendees can find out how Apartments.com makes the ordinary extraordinary by visiting booth #823, June 25-27, 2009. Apartments.com salutes the multifamily industry with opportunities to win cash and prizes including the industry’s first Super Leasing Pro action figure.
The campaign will be integrated into core business-to-business marketing initiatives Apartments.com executes through June 2011 including print ads, tradeshows, customer communications, premium items and an interactive micro-site that will launch late-summer 2009.